Meet Pria — your Front Desk Receptionist
The front desk that never misses a call.
Pria answers, screens, books and routes every call that comes in. 24/7/365, in 300 languages, and she never calls in sick.
Your front door, always open
Every call answered on the first ring, every caller handled the way you would handle them, every message and booking landing where it belongs.
Answers & Screens Every Call
Pria picks up on the first ring, screens who is calling, answers questions about your business, and takes a message when a message is what is needed.
Books & Routes
She schedules appointments straight into your calendar, handles new customer intake, and routes or transfers callers to the right person or department.
Covers Nights & Emergencies
After-hours coverage as standard, with emergency and priority routing so the calls that cannot wait reach someone who can act on them.
Everything Pria does
A missed call is a customer who calls someone else. Pria removes the possibility — no voicemail, no hold music, no callbacks that never happen.
On the call
- Answering and screening calls
- Answering business questions
- Routing and transferring calls
- Taking messages
Beyond the call
- Scheduling appointments
- Customer intake
- After-hours coverage
- Emergency and priority routing
How Pria compares to answering your phone
Phone coverage only — what a business actually uses when nobody can pick up.
| Pria | Ruby | Smith.ai | Rosie | |
|---|---|---|---|---|
| Answers every call, 24/7 | Yes | Yes | Yes | Yes |
| Books the appointment at no extra charge | Yes | Not published | +$1.50 per call | Yes |
| Answers from your own knowledge base | Yes | A person, from a script | A person, from a script | Yes |
| Phone, chat, SMS and WhatsApp in one agent | Yes | Phone and website chat | Phone and chat | Phone; texting is $50/mo extra |
| What the monthly price buys | 1,000 minutes | 50 minutes | 30 calls | 250 minutes |
| Covers the rest of your business too | Yes — add agents on one platform | No | No | No |
| Starting price | $299/mo | From $250/mo | From $300/mo | From $49/mo |
Ruby and Smith.ai put a person on the phone, and you pay for every minute or every call of their time. Rosie answers cheaply and stops there. A receptionist on your payroll costs about $38,010 a year and covers 40 hours a week — not 168.
Competitor pricing from ruby.com/pricing, smith.ai/pricing and heyrosie.com/pricing, checked 31 August 2026. Receptionist pay: U.S. Bureau of Labor Statistics, May 2025. Prices change — check before relying on them.
What’s included with Pria
Pria is $299 a month. This is exactly what that covers.
Every month
- 1,000 voice minutes
- Extra minutes at 11¢ each
- Unlimited deployments — main line, service desk, after hours
- Phone numbers $2 a month each, or use your own
Built in, no extra cost
- Calendar sync and appointment booking
- Live transfer to your team, plus call recordings and transcripts
- A knowledge base trained on your business, connected to your CRM
- Every AI model and voice included — no API keys to buy
Ready to put Pria to work?
Fifteen minutes is enough to hear her answer your phone.
Pria is $299/mo.